Guides for creators and brands in Nigeria

Last updated 26 September 2026.

Short, plain guides to getting paid for posts and to paying for them safely. Each one says where its facts come from and what it cannot promise, so you can quote it without checking it twice.

For creators

• UGC creator jobs in Nigeria covers what the work is, how it is paid, and how to claim your first brand campaign.
• How to pitch brands as a creator covers what to send a brand, the proof it will actually trust, and when claiming an open brief beats a cold message.
• How to prove your reach to brands covers why a typed follower count is doubted and what counts as evidence instead.
• What a micro-influencer is covers a term with no official threshold, and what it takes to be paid as one.

For brands

• How to verify an influencer campaign covers checking that the work was really delivered, stayed up and was not a recycled screenshot.
• What a good engagement rate is covers why every benchmark disagrees and how to tell real engagement from bought.
• Pay per post or per impression covers what each model guarantees and who carries the risk.
• An alternative to an influencer agency covers who does the work in each model and which fits which job.
• WhatsApp TV advertising, explained covers what a drop is, the formats channels sell, and how one is agreed.

Free tools

• The engagement rate calculator works out a post's rate from its likes, comments, shares and saves, with no sign-in and nothing stored.
• The WhatsApp TV directory lists channels that take paid drops, and marks which figures our team has confirmed.

How Flixerpay works

Brands post campaigns with a bounty and a brief, creators claim them and publish, and the brand approves the work before anyone is paid. Read how Flixerpay campaigns and bounties work, or go straight to the questions people ask about Flixerpay.

Writing about creators or influencer marketing in Nigeria? You are welcome to link to any guide here. If something in one is wrong or out of date, tell us at hello@flixerpay.com and we will fix it and date the change.