WhatsApp TV advertising in Nigeria, explained
Last updated 20 September 2026. Figures on this page are checked against the live directory.
A WhatsApp TV is a channel run by one person who broadcasts to a list of subscribers. Nigerian brands pay for a drop on one because it reaches people the way they already use their phone. This page explains what a drop is, what it costs, what formats exist and how one is agreed and paid for.
On this page
What a WhatsApp TV actually is
A WhatsApp TV is one person with a phone, a number that people save, and an audience that receives whatever they post. Content goes out as Status updates, which subscribers see when they open the Status tab, or through a broadcast list, which delivers into the chat itself.
Two things follow from that shape. Subscribers opted in by saving the number, so the audience chose to be there. And delivery is not ranked: what the channel posts is what the list receives, in the order it was posted.
The people running them are usually not media companies. They are individuals who built a following around comedy, campus life, education, local news or deals, and who sell placements to brands who want in front of it.
Why brands pay for a drop
A post on a social feed is submitted to an algorithm that decides how many of your own followers see it. A WhatsApp broadcast is delivered to the list. That is the structural difference brands are paying for, and it is why the channel matters in Nigeria out of proportion to how little is written about it.
It also reaches people where the rest of their day already happens. A Status view costs no data beyond what the app is already using and needs no second app installed, which matters on a phone plan where both are real considerations.
This page makes no claim about how a WhatsApp TV performs against any other channel. Nobody publishes comparable figures for Nigerian WhatsApp TVs, and a number invented for a page like this one would be worth less than saying so.
What a channel can sell
Formats vary by channel and each listing states its own. The ones that come up are:
- Status or Story. An image or short video posted to the channel's Status, visible to subscribers for 24 hours.
- Broadcast. A message delivered into subscribers' chats rather than to the Status tab.
- Pinned or repeated placement. The same drop posted more than once, or held at the top of a channel's rotation.
What a given channel offers is on its listing. Formats are set by the owner, so a channel that only sells Status will say so.
What a drop costs
Each channel sets its own rate and publishes it on its own listing. There is no standard price for a WhatsApp TV drop in Nigeria, and anyone quoting one is describing a market that does not report itself.
Being straight about the current state of the directory: fourteen channels are listed on Flixerpay today and one of them is verified. Most listings do not yet show a starting rate, so the useful answer is to open the directory and read the channel you are interested in.
Rates rise with what a channel can prove rather than with what it claims. A verified listing carries audience figures the Flixerpay team has checked, and that is what a brand is willing to pay against.
Browse the WhatsApp TV directory to see which channels are listed, what they cover and which publish a rate.
How a paid drop works on Flixerpay
- A brand posts a campaign with a brief and a bounty, or approaches a listed channel directly.
- The channel claims it and makes the drop in the format agreed.
- The published link is the proof. Delivery is evidenced by the post itself rather than by a screenshot.
- The brand approves the work and the bounty is released. Work that is not approved is not paid for.
- Payment settles in naira on the Uphiva rail. Flixerpay runs the campaign and never holds or moves the money.
Payment is per approved deliverable. There is no impression counting, no minimum spend and no retainer, which is the part that makes a single drop worth buying for a brand testing the channel for the first time.
Listing your own channel
If you run a WhatsApp TV, listing it is free. Sign in with Uphiva, add the channel, and set the formats you sell and the rate you want for each.
Verification is worth doing. It is done by the Flixerpay team, and it is what turns a subscriber count you have typed into a figure a brand will price against. One of the fourteen channels currently listed is verified, so the queue is short.
See the channels already listed, or read how Flixerpay campaigns and bounties work if you are new to the platform.
Questions
What is a WhatsApp TV?
A WhatsApp TV is a channel run by one person who broadcasts to a list of subscribers, usually through Status updates or a broadcast list. Subscribers opt in by saving the number, so the channel reaches them directly rather than through a feed that ranks what they see.
How much does a WhatsApp TV drop cost in Nigeria?
Each channel sets its own rate and publishes it on its own listing. There is no standard price, and most listings on Flixerpay do not show a starting rate yet, so the honest answer today is to read the listing rather than a benchmark.
Does Flixerpay hold the money for a WhatsApp TV drop?
No. Flixerpay runs the campaign and never holds or moves funds. Every naira settles on the Uphiva rail, and the channel is paid in naira once the brand approves the work.
How do I list my WhatsApp TV?
Sign in with Uphiva, add your channel, and set the formats you sell and the rate you want. Listing is free. Verification is done by the Flixerpay team and is what lets a brand trust the audience figures on your listing.